Undergraduate · Communications & Media
Bachelor of Communication
Bond University, Gold Coast, QLD, Australia
About this program
Bond's Bachelor of Communication pairs a shared communication and media core with one of ten specialist areas: Advertising, Communication and Society, Corporate Storytelling, Creative Writing, Digital Media, Film and Television, Journalism, Media Studies, Public Relations, or Social Media. Students choose either a full major (six subjects in one area) or a minor (four subjects) topped up with two general electives, which makes it straightforward to pair, say, a Journalism major with a Digital Media minor, or to leave room for subjects outside the faculty entirely.
The degree leans hard on applied skills: strategic communication, persuasive writing, content creation for online platforms, podcasting, and intercultural communication all appear alongside the theory subjects. The Faculty of Society & Design's industry partnerships mean a for-credit internship is a realistic option for most students rather than a rare exception. Combined with Bond's three-trimester calendar, the degree is typically finished in around two years of continuous study.
Cost & duration
English test scores
Course structure
5 terms of coursework
- Core: Introduction to Communication and Media, Media Writing, Communication Theory, Digital Content Production, Media Law and Ethics
- Specialist major (6 subjects, choose one): Advertising, Communication and Society, Corporate Storytelling, Creative Writing, Digital Media, Film and Television, Journalism, Media Studies, Public Relations, or Social Media
- Alternative: specialist minor (4 subjects) plus 2 general electives
- Applied options: for-credit industry internship, capstone communication campaign or portfolio project
- Completed in around 2 years across Bond's three-trimester calendar
Admissions
Completion of Australian Year 12 (or equivalent); Bond applies its own admission score.