UndergraduateCommunications & Media
Bachelor of Communication (Business)
Bond University, Gold Coast, QLD, Australia
About this program
This two-year degree (six semesters) is the Bachelor of Communication with a required six-subject marketing major, which is what the "(Business)" label marks. First year pairs three marketing subjects with communication foundations (strategic speaking and writing, communication in the workplace, digital media and society) and Bond's core subjects. Second year finishes the marketing major (buyer behaviour, marketing research, promotional design, strategic marketing) and opens up a wide elective block.
On top of the marketing major, students can add a communication major or minor in advertising, public relations, journalism, film and television, digital media, social media, corporate storytelling, or creative writing. Relevant public relations majors are accredited by the Public Relations Institute of Australia. The degree suits students who want marketing as a career base with communication production skills alongside it.
Fees & duration
English test scores
Verified bond.edu.au ↗
Course structure
- CORE11-011Critical Thinking and Communication
- CORE11-012Responsibility
- Integrity and Civic Discourse
- CORE11-013Collaboration for Global Change Required subjects: COMN11-100 Foundations of Content Creation
- COMN11-101Introduction to Communication
- COMN12-302Digital Media and Society
- COMN13-300Capstone Project
- HUMR11-100Research Methods and Data Visualisation Foundation Options: COMN11-102 Strategic Speaking and Writing
- COMN11-103Organisational Communication
- COMN11-190Gender Communication
- COMN12-203Mass and Popular Media
- COMN12-204Intercultural Communication
- COMN12-205Interpersonal Communication
- COMN13-325Persuasion and Influence Professional Option: ADVT11-100 Introduction to Advertising
- JOUR11-100Newsroom: Introduction to Journalism
- PUBR11-100Introduction to Public Relations
Admissions
ATAR - Australian Tertiary Admissions Rank: 65 (Australian Year 12 qualification or equivalent Selection Rank.). IB - International Baccalaureate Diploma: 24 (IB Diploma and total aggregate score achieved)
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