UndergraduateCommunications & Media
Bachelor of Digital Marketing and Advertising
Deakin University, Melbourne/Geelong, VIC, Australia
About this program
The Bachelor of Digital Marketing and Advertising at Deakin University is the only degree of its kind offered by an Australian university. Students explore the full spectrum of brand communication where data, consumer relationships, creativity and technology meet, studying consumer psychology and business analytics while building advertising craft from copywriting and art direction to social media content and brand campaigns. Students learn to turn audience insights into creative brand stories that influence behaviour. Graduates work in digital marketing, advertising, brand and content roles.
Cost & duration
English test scores
Verified deakin.edu.au ↗
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