UndergraduateBusiness
Bachelor of Marketing, Advertising and Public Relations
Edith Cowan University, Perth, WA, Australia
About this program
The Bachelor of Marketing, Advertising and Public Relations at Edith Cowan University is unique to ECU, blending three related disciplines to give students a suite of skills for work in any creative industry. Students hone their marketing skills alongside strategic business management knowledge and build employability skills including critical thinking, teamwork, communication and problem-solving. Students may also undertake a work placement in their area of interest to gain advanced experience.
Cost & duration
English test scores
Verified ecu.edu.au ↗
Course structure
1 term of coursework
- Semester 116 core units plus an 8-unit supplementary program of a major, a minor plus electives, two minors, or eight electives. Year 1: Marketing Principles and Practices, Foundations of Advertising, Communication Campaigns, Understanding Buyer Behaviour
- Semester 1Social Media Marketing, Understanding Audiences, Media Content Strategy, Strategic Branding (Semester 2). Year 2: Digital Marketing, Principles of Inclusive Communication, two supplementary units
- Applied Omnichannel Marketing, Data Analysis for Marketing Insights, two supplementary units (Semester 2). Year 3: Corporate Communication and Public Relations, Global Communication, Marketing Strategy, a choice of Market Analysis and Creative Innovation or Marketing for Social Impact, plus four supplementary units. Majors available: Entrepreneurship, Event Management, Management, Project Management, Sport Business. Accredited by the Australian Marketing Institute (AMI). Total: 3 years full time or part time equivalent, on campus or online
Career & PR pathway
Occupations this degree typically leads to, and their skilled-migration list status
Accountant (General)ANZSCO 221111
On both MLTSSL and CSOL, so it supports 189/190/491 and the employer-sponsored 482/186. Needs an accredited accounting degree and a positive assessment from CPA Australia, CA ANZ, or the IPA.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
Taxation AccountantANZSCO 221113
On MLTSSL, supporting the 189, 190, and 491. Also on CSOL, additionally supporting the employer-sponsored 482 and 186.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
Management AccountantANZSCO 221112
On MLTSSL, supporting the 189, 190, and 491. Also on CSOL, additionally supporting the employer-sponsored 482 and 186.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
External AuditorANZSCO 221213
On MLTSSL, supporting the 189, 190, and 491. Also on CSOL, additionally supporting the employer-sponsored 482 and 186.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
Internal AuditorANZSCO 221214
On MLTSSL, supporting the 189, 190, and 491. Also on CSOL, additionally supporting the employer-sponsored 482 and 186.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
Company SecretaryANZSCO 221211
On STSOL and CSOL, supporting the 190, 491, and the employer-sponsored 482/494/186.
Assessed by VETASSESS
List membership changes over time and does not guarantee an invitation. See the skilled occupation lists guide and the points calculator before relying on this for a visa decision.
Admissions
All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published where applicable, or academic admission requirements may be satisfied through completion of one of the following: AQF Certificate IV, 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider or equivalent, an Undergraduate Certificate, the Skills for Tertiary Admissions Test, a University Preparation Course, the Indigenous University Orientation Course, or the Experience Based Entry Scheme. For international students, requirements include secondary school results.
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