UndergraduateBusiness

Advanced Diploma of Marketing automation

Greenwich College, Sydney, NSW, Australia

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About this program

Greenwich College's Advanced Diploma of Marketing Automation (11279NAT, CRICOS-listed as "Advanced Diploma of Marketing automation") was developed in partnership with HubSpot and is an 18-month program built specifically around marketing automation rather than general marketing. It goes beyond a typical marketing qualification by combining strategic planning with hands-on practice in the automation platforms employers actually use, aimed at the AI-driven, personalised marketing environment businesses now run in.

Entry requires an Australian Year 12 certificate (or overseas equivalent) at minimum, or any Diploma-level qualification from any training package, or one year of relevant work experience. Greenwich delivers the 76-week course across Sydney, Melbourne, Brisbane, Adelaide and the Gold Coast, face to face and online.

Graduates typically move into marketing automation specialist, digital marketing manager, CRM and customer engagement manager, martech coordinator or email marketing manager roles.

Fees & duration

Duration1.5 yr
Tuition (international)A$10,300
Application feeA$240

English test scores

IELTS6 overall
PTE50 overall

Verified greenwichcollege.edu.au ↗

Course structure

  • Units (all core, this is a single accredited course rather than a training-package qualification with electives): NAT11279001 Apply fundamentals of marketing automation
  • NAT11279002 Implement marketing automation workflows
  • NAT11279003 Leverage emerging marketing automation technologies for operational efficiency
  • NAT11279004 Lead the integration of marketing automation
  • NAT11279005 Implement email and multi-channel marketing automation
  • NAT11279006 Apply data management practices in marketing automation
  • NAT11279007 Develop personalised marketing messages using smart content
  • NAT11279008 Implement regulatory compliance and risk management in marketing automation
  • NAT11279009 Evaluate marketing automation performance
  • NAT11279010 Implement digital project management for marketing automation delivery

Career & PR pathway

Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.

Admissions

Completion of an Australian Year 12 certificate or overseas equivalent at a minimum, or completion of any Diploma-level qualification from any training package, or one year of work experience in a relevant field.

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