Foundation/PathwayCommunications & Media
Diploma of Marketing and Communication
Greenwich College, Sydney, NSW, Australia
About this program
Greenwich College's Diploma of Marketing and Communication (BSB50620) builds digital marketing and social media skills for the marketing communications industry, covering communication, marketing concepts, media planning, social media and budgets. It's aimed at emerging leaders and current supervisors who want to develop stronger leadership and team engagement skills alongside their marketing expertise.
Entry requires either the BSB42415 Certificate IV in Marketing and Communication, or completion of six named foundation units (Make presentations, Articulate present and debate ideas, Undertake marketing activities, Analyse consumer behaviour, Develop and apply knowledge of communications industry, Write complex documents) or their mapped equivalents, or two years of full-time equivalent relevant work experience. Greenwich delivers the 52-week course across Sydney, Melbourne, Brisbane and the Gold Coast, face to face and online.
Graduates typically move into marketing manager, marketing team leader, communications leader or brand/product manager roles.
Fees & duration
English test scores
Verified greenwichcollege.edu.au ↗
Course structure
Study plan in 2 parts
- BSBMKG541Identify and evaluate marketing opportunities
- BSBMKG542Establish and monitor the marketing mix
- BSBMKG552Design and develop marketing communication plans
- BSBMKG555Write persuasive copy
- BSBPMG430Undertake project work
- BSBMKG543Plan and interpret market research
- BSBMKG545Conduct marketing audits
- BSBMKG551Create multiplatform advertisements for mass media
- BSBCMM511Communicate with influence
- BSBPEF501Manage personal and professional development
- BSBOPS501Manage business resources
- BSBPMG535Manage project information and communication
Admissions
Completion of BSB42415 Certificate IV in Marketing and Communication, or completion of BSBCMM411 Make presentations, BSBCRT412 Articulate present and debate ideas, BSBMKG433 Undertake marketing activities, BSBMKG435 Analyse consumer behaviour, BSBMKG439 Develop and apply knowledge of communications industry and BSBWRT411 Write complex documents (or mapped equivalent competencies), or two years of full-time equivalent relevant work experience.
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