Graduate
Graduate Certificate of Strategic Communications Management
Monash University, Melbourne, VIC, Australia
About this program
Monash's Graduate Certificate of Strategic Communications Management builds foundation skills in advocacy and persuasion, public relations and crisis communications, designed to apply across government, corporate, not-for-profit and community sector contexts rather than one specific industry. The four-unit course draws on communications best practice from Australia and internationally, building the ability to craft effective, ethical communication strategies for both local and international audiences in an increasingly digitally connected world. It suits communications professionals who want a formal credential reflecting contemporary strategic communications practice, as well as people moving into communications roles from another field who need fast, credible grounding in the discipline. As a short certificate, it works well as either standalone professional development or a foundation for further study in Monash's broader communications and media postgraduate offerings.
Fees & duration
English test scores
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Course structure
- Units are 6 points unless otherwise stated. Core studies You must complete 12 credit points from the following units: APG5197 Media and public affairs management APG5366 Strategic communications in a digital era APG5367 Campaigns
- advocacy and change APG5373 Engaging audiences APG5374 Data analytics in communications APG5381 Effective crisis communications Elective studies You must complete 12 credit points from the following elective units. Note 1 - You may complete units from Part A not already taken. Note 2 - Units are grouped into areas of interest. You may choose units from one area or across various areas to tailor your degree. The same units may appear in multiple areas/parts however each unit can only be credited once toward the degree. Public policy and political communication electives APG5086 Governing migration: Refugees
- borders and development APG5101 Foundations of publ..
Admissions
An Australian bachelor degree (or equivalent) with a minimum pass (50%) average Or A minimum of three years work experience in a relevant field. *Applicants are required to provide a Curriculum Vitae and a reference from their employer.
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