GraduateCommunications & Media
Graduate Diploma in Web Communication
Murdoch University, Perth, WA, Australia
About this program
Learn the essential practical, theoretical and technical skills necessary for digital communication. You'll learn the core communication areas of social media strategy, search engine optimisation, digital content strategy and web analytics. Throughout this project-based course you'll cover all aspects of a web communication campaign, from developing digital personae to pitching ideas to a client. You'll learn how web communication works in business, society and in the political realm, while learning how to plan social media and digital communication campaigns for different target audiences. Develop your knowledge in web communication strategy, digital platforms (such as websites and social media) and data analysis so that you can maximise your opportunities and reach in this continually changing professional landscape. This course has a very practical focus and you will learn through doing. This course is delivered by Murdoch University in Western Australia.
Cost & duration
English test scores
Verified murdoch.edu.au ↗
Course structure
1 term of coursework
- Core topics covered in this course include: Build essential skills and knowledge to meet your career or study goals. Topics you'll cover include: Issues management
- critical and ethical issues in communication Web strategy Strategic communication Web research and planning Social media analysis Using life experiences as the basis for projects is something I found had the best outcomes in my assignments and helped me develop my unique voice and brand. Grayce, Creative Media and Communications
Admissions
Recognised Bachelor's degree in any field, or equivalent training, or satisfactory preparation for the course through previous study or professional experience. Please note, if this course is completed as a pathway to M1277, students have to enrol for the face-to-face offering ot the course. If this course is completed as a pathway to M1419, then the course could be completed synchronously online.
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