Graduate Certificate in Strategic Public Relations

The Graduate Certificate in Strategic Public Relations at the University of Sydney is a six-month postgraduate coursework graduate certificate. This degree will provide students with an understanding of public relations theory and practice at a time when new styles of management and the democratisation of workplaces demand higher proficiency in communication skills from the practitioner. Throughout their studies, students explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams. Students gain the critical and strategic thinking required to engage stakeholders in priority initiatives in a complex media environment where the boundaries between information, entertainment, image and politics are increasingly blurred.