GraduateCommunications & Media
Master of Strategic Communication
University of Western Australia, Perth, WA, Australia
About this program
The University of Western Australia's Master of Strategic Communication degree. Strategic communication has never been more relevant with the growing importance of digital media, all small, large, public and private organisations need a communication expert. The Master of Strategic Communication opens up opportunities that lead into rewarding careers and it is also an excellent option for professionals who would like to progress their skills in this area. The program is tailored to advance your capacity to succeed in a range of media and communications roles and provide effective strategy and leadership for industry, government and community. Develop expertise and gain a set of highly sought-after skills in designing and managing communication strategies, projects and campaigns across a range of media platforms and professional contexts. The program provides you with valuable hands-on experience that prepares you for a dynamic career, including: development of your practical, analytic and creative communication skills. project-based work used to develop a portfolio applicable in a range of industry contexts . specialised media training and workshops . professional and networking opportunities. Work placements provide additional access to industry experience. The course has a number of options for completion depending on individual requirements and aspirations.
Cost & duration
English test scores
Verified uwa.edu.au ↗
Course structure
1 term of coursework
- Core: COMM5104 Public Communication, COMM5701 Strategic Communications in a Digital Era, COMM5702 Digital Media: Theory and Practice, COMM5704 Global Media and Cross-cultural Communication Option - Group A: COMM5200 Digital Advocacy, COMM5501 Advanced Topics in Strategic Communication, COMM5604 Media Governance, COMM5605 Issues in Global Journalism and Strategic Communication, COMM5706 Accountability and Responsibility in the Media Option - Group B: ASIA5001 Key Debates in the Asian Region, BUSN5003 Data Storytelling, BUSN5100 Applied Professional Business Communications, HRMT5530 Career Development and Employability, MKTG5501 Integrated Marketing Communications, MKTG5502 Social Media Marketing, MKTG5504 Big Data in Marketing, MKTG5506 Search engine marketing, POLS5503 Public Administration, SVLG5001 McCusker Centre for Citizenship Internship, WILG5001 Work Integrated Learning Internship Program, WILG5002 Work Integrated Learning Internship Program, WILG5003 Work Integrated Learning Internship Program Option - Group C: SOCS4100 Social Sciences Research Skills, SOCS5551 Master's Dissertation Part 1, SOCS5552 Master's Dissertation Part 2, SOCS5553 Master's Dissertation Part 3
Admissions
(1) To be considered for admission to this course an applicant must have- (a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA; and (b) the equivalent of a UWA weighted average mark of at least 50 per cent; or (2) completed a Graduate Certificate or Graduate Diploma in Strategic Communication at UWA.
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