UndergraduateBusiness
Bachelor of Business: Marketing
Adelaide University, Adelaide, SA, Australia
About this program
This is Adelaide University's Bachelor of Business with a Marketing major. The degree structure is the same across all Bachelor of Business majors: a common core, a business program core (accounting, management, business analytics, marketing principles), a 48-unit major, a work-integrated learning block, and electives, over three years.
The Marketing major's 48 units cover consumer behaviour, marketing analytics, advertising, market research and customer insights, branding, distribution, marketing planning, and service design. Work-integrated learning is taken as an Integrated Marketing course or an internship. It suits students aiming at brand management, market research, digital marketing, or advertising roles.
Fees & duration
English test scores
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Course structure
Study plan in 6 parts
Year 1, Semester 1
6 units- 6 unitsAccounting for Decision Makers
- 6 unitsManagement, Organisations and Leadership
- 6 unitsBusiness Law
- Marketing Principles
Year 1, Semester 2
- 6 unitsPrinciples of Economics
- 6 unitsConsumer Behaviour
- Common core
Year 2, Semester 1
6 units- 6 unitsEmerging Technologies, Data and Business Analytics
- 6 unitsNegotiation, Conflict Management and Resolution
- 6 unitsMarketing Analytics
- Market Research and Customer Insights
Year 2, Semester 2
- 6 unitsAdvertising
- 6 unitsDistribution and Route to Market
- Common core
Year 3, Semester 1
6 units- 6 unitsStrategic Management
- 6 unitsBranding
- Marketing Planning
Year 3, Semester 2
6 units- 6 unitsService Design and Marketing
- Integrated Marketing
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
Guaranteed entry ATAR 70 (or equivalent secondary qualification); no prerequisite subjects; IELTS 6.5 overall with 6.0 in each band for international applicants.
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