UndergraduateBusiness
Bachelor of Business: Marketing and Communication
Adelaide University, Adelaide, SA, Australia
About this program
Adelaide University's Bachelor of Business, marketing and communication major, is a three-year degree (144 units). Built on the shared business core, the 48-unit major pairs marketing fundamentals, consumer behaviour and marketing analytics with communication content: public relations, media, campaign messaging and stakeholder engagement.
Work-integrated learning is part of the degree, with February and July intakes at the city campus and an ATAR of about 70 for entry. It suits students who want to work where marketing and corporate or public relations meet, in roles such as communications coordinator, campaign manager or brand and PR assistant.
Fees & duration
English test scores
Verified adelaide.edu.au ↗
Course structure
Study plan in 6 parts
Year 1, Semester 1
6 units- 6 unitsAccounting for Decision Makers
- 6 unitsBusiness Law
- 6 unitsManagement, Organisations and Leadership
- Principles of Economics
Year 1, Semester 2
- 6 unitsMarketing Principles
- Major
- Common core
Year 2, Semester 1
- 6 unitsEmerging Technologies, Data and Business Analytics
- 6 unitsNegotiation, Conflict Management and Resolution
- Major
- Major
Year 2, Semester 2
- Major
- 6 unitsWIL/ Profession
- Common core
Year 3, Semester 1
- 6 unitsStrategic Management
- Major
- Major
- Major
Year 3, Semester 2
- Major
- 6 unitsWIL / Profession
- Common core
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
Guaranteed entry ATAR 70 (or equivalent secondary qualification); no prerequisite subjects; IELTS 6.5 overall with 6.0 in each band for international applicants.
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