GraduateBusiness
Graduate Diploma in Marketing
Adelaide University, Adelaide, SA, Australia
About this program
Adelaide University's Graduate Diploma in Marketing is a one-year qualification in Adelaide covering marketing strategy, market research and analysis, communication, consumer behaviour and contemporary trends. Students develop specialised skills for planning and delivering marketing to diverse audiences, and the diploma shares its curriculum with the Master of Marketing. Graduates work in marketing and brand roles across sectors.
Cost & duration
English test scores
Verified adelaide.edu.au ↗
Course structure
2 terms of coursework
Year 1, Semester 1
6 units- Accounting Principles for Decision Makers (6 units)
- Entrepreneurial Thinking (6 units)
- People, Leadership and Organisational Performance (6 units)
- Marketing
Year 1, Semester 2
6 units- Advanced Digital Marketing (6 units)
- Advertising: Theory and Practice (6 units)
- Consumer Behaviour and Insights (6 units)
- Advanced Marketing Analytics
Admissions
A completed bachelor (AQF level 7) or bachelor honours (AQF level 8) degree or equivalent from a recognised higher education institution; OR A completed nested or related graduate certificate (AQF level 8) or higher or equivalent from a recognised higher education institution; OR A completed Advanced Diploma (AQF level 6) or higher in a related field from a registered training organisation (RTO).
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