Graduate · Business
Master of Marketing
Adelaide University, Adelaide, SA, Australia
About this program
A two-year master's (96 units) with a stackable structure: students can exit after six months with a graduate certificate or after a year with a graduate diploma. Year one covers advertising, digital marketing, consumer behaviour, marketing analytics, and leadership and entrepreneurship; year two moves into brand management, global marketing and services marketing, ending with a capstone marketing research project done as work-integrated learning.
Advanced digital marketing and advanced marketing analytics sit in the core, reflecting where the field is heading. Entry is a completed bachelor's degree in any field. It suits people deepening an existing marketing career or moving into marketing from another discipline, with graduate roles such as brand manager, campaign manager, digital marketing specialist and marketing analyst.
Cost & duration
English test scores
Verified adelaide.edu.au ↗
Admissions
A completed bachelor's degree in any discipline (or equivalent). GPA equivalent to Adelaide University 4.5/7.0.
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