About this program
Adelaide University's Master of Marketing is a two-year degree (96 units) with a stackable structure: students can exit after six months with a graduate certificate or after a year with a graduate diploma. Year one covers advertising, digital marketing, consumer behaviour, marketing analytics, and leadership and entrepreneurship; year two moves into brand management, global marketing and services marketing, ending with a capstone marketing research project done as work-integrated learning.
Advanced digital marketing and advanced marketing analytics sit in the core, reflecting where the field is heading. Entry is a completed bachelor's degree in any field. It suits people deepening an existing marketing career or moving into marketing from another discipline, with graduate roles such as brand manager, campaign manager, digital marketing specialist and marketing analyst.
Fees & duration
English test scores
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Course structure
Study plan in 4 parts
Year 1, Semester 1
6 units- 6 unitsMarketing
- 6 unitsPeople, Leadership and Organisational Performance
- 6 unitsAccounting Principles for Decision Makers
- Entrepreneurial Thinking
Year 1, Semester 2
6 units- 6 unitsAdvertising: Theory and Practice
- 6 unitsAdvanced Digital Marketing
- 6 unitsConsumer Behaviour and Insights
- Advanced Marketing Analytics
Year 2, Semester 1
6 units- 6 unitsGlobal Marketing
- 6 unitsServices Marketing
- 6 unitsMarketing Research Project Part A
- Marketing for Society
Year 2, Semester 2
6 units- 6 unitsStrategic Brand Management
- 6 unitsMarketing Strategy and Planning
- Marketing Research Project Part B
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
A completed bachelor's degree in any discipline (or equivalent). GPA equivalent to Adelaide University 4.5/7.0.
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