GraduateBusiness
Master of Marketing Management
Australian National University, Canberra, ACT, Australia
About this program
The Master of Marketing Management is a graduate program at the Australian National University in Canberra, run through the ANU College of Business and Economics, taken over 2 years full-time (96 Units). Coursework includes 48 units from completion of the following compulsory courses. Graduates are expected to demonstrate knowledge of the principles and practices of marketing in various business, non-commercial government and social enterprise settings. ANU is a research-intensive, Group of Eight university based in Australia's capital, and international students in this program study alongside a large Canberra-based policy, research and public-service community.
Fees & duration
English test scores
Verified programsandcourses.anu.edu.au ↗
Course structure
Study plan in 43 parts
- The Master of Marketing Management requires the completion of 96 units
- 48 units from completion of the following compulsory courses:
- BUSI7280
- - Managing in a Global Context
- MGMT7020
- - Technology and Project Management
- MGMT7250
- - Evidence-Based Management
- MGMT8003
- - Organisational Behaviour
- MGMT8015
- - Entrepreneurship and Innovation
- MGMT8022
- - Strategic Management
- MGMT8270
- - Leading People and Change
- MKTG7260
- - Marketing Management
- A minimum of 36 units from completion of courses from the following list:
- MKTG7023
- - Services Marketing
- MKTG7028
- - Strategic Marketing Communications
- MKTG7030
- - Strategic Digital Marketing
- MKTG7050
- - Consumer Behaviour & Analysis
- MKTG8027
- - Marketing Strategy
- MKTG8035
- - Global Business Project
- MKTG8060
- - Applied Market Research
- A maximum of 12 units from completion of 6000-
- 7000- or 8000-level courses from the following subject areas:
- AATD ANU Graduate Attribute Transdisciplinary
- ANIP Australian National Internship Program
- BUSI International Business
- CBEA College of Business & Economics
- INFS Business Information Systems
- MGMT Management
- MKTG Marketing
- PLAC Placement/Internship
- WILC Work Integrated Learning Course
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
Applicants must present one of the following: a Bachelor degree or international equivalent with minimum GPA of 5.0/7.0 a Bachelor degree or international equivalent with minimum GPA of 4.0/7.0 and at least 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program a Bachelor (Honours) degree or international equivalent with minimum GPA of 4.0/7.0 a Bachelor degree or international equivalent with minimum GPA of 4.0/7.0 and a Graduate Certificate with minimum GPA of 4.0/7.0 a Graduate Certificate or international equivalent with minimum GPA of 4.0/7.0 and at least 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program an ANU Graduate Certificate of Management with minimum GPA of 5.0/7.0 a Graduate Diploma or international equivalent with minimum GPA of 4.0/7.0 a successfully completed Evidence-Based Management EdX MicroMasters, achieving at least 70% in the final capstone exam 48 units of courses in a postgraduate program with a minimum GPA of 4.0/7.0 GMAT (Graduate Management Admission Test), completed no more than 5 years before the time of application, with a minimum score of 550 and a minimum of 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program GRE General test, completed no more than 5 years before the time of application, with a minimum score of 155 for Verbal Reasoning, 155 for Quantitative Reasoning and 4.0 in Analytical Writing, and a minimum of 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program a minimum of 10 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program The GPA for a Bachelor program will be calculated from (i) a completed Bachelor degree using all grades and/or (ii) a completed Bachelor degree using all grades other than those from the last semester (or equivalent study period) of the Bachelor degree. The higher of the two calculations will be used as the basis for admission. Ranking and English Language Proficiency: At a minimum, all applicants must meet program-specific academic/non-academic requirements, and English language requirements. Admission to most ANU programs is on a competitive basis. Therefore, meeting all admission requirements does not automatically guarantee entry. In line with the University's admissions policy and strategic plan, an assessment for admission may include competitively ranking applicants on the basis of specific academic achievement, English language proficiency and diversity factors. Applicants will first be ranked on a GPA ('GPA1') that is calculated using all but the last semester (or equivalent) of the Bachelor degree used for admission purposes. If required, ranking may further be confirmed on the basis of: a GPA ('GPA2') calculated on the penultimate and antepenultimate semesters (or equivalent) of the Bachelor degree used for admission purposes; and/or demonstrating higher-level English language proficiency Prior to enrolment in this ANU program, all students who gain entry will have their Bachelor degree reassessed, to confirm minimum requirements were met. Further information: English language admission requirements and post-admission support Diversity factors: As Australia’s national university, ANU is global representative of Australian research and education. ANU endeavours to recruit and maintain a diverse and deliberate student cohort representative not only of Australia, but the world. In order to achieve these outcomes, competitive ranking of applicants may be adjusted to ensure access to ANU is a reality for brilliant students from countries across the globe. Assessment of qualifications: Unless otherwise indicated, ANU will accept all Australian Qualifications Framework (AQF) qualifications or international equivalents that meet or exceed the published admission requirements of our programs, provided all other admission requirements are also met. Where an applicant has more than one completed tertiary qualification, ANU will base assessment on the qualification that best meets the admission requirements for the program. Find out more about the Australian Qualifications Framework: www.aqf.edu.au . Unless otherwise indicated, where an applicant has more than one completed tertiary qualification, ANU will calculate the GPA for each qualification separately. ANU will base assessment on the best GPA of all completed tertiary qualifications of the same level or higher. ANU uses a 7-point Grade Point Average (GPA) scale. All qualifications submitted for admission at ANU will be converted to this common scale, which will determine if an applicant meets our published admission requirements. Find out more about how a 7-point GPA is calculated for Australian universities: www.uac.edu.au/future-applicants/admission-criteria/tertiary-qualifications .
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