About this program
Bond University's Master of Marketing is a four-semester degree that can be accelerated to about 12 months. The core runs through marketing fundamentals, market research, consumer behaviour, integrated marketing communications, marketing analytics, strategic marketing, and digital marketing, with roughly a third of the program open to electives or a Business Data Analytics specialisation.
Assessment is project-based rather than exam-based: students run social media campaigns, market research projects, and full marketing strategies. The Career Development Centre arranges internships. Accredited by AACSB and EQUIS. It suits students moving into marketing from another field as well as those deepening an existing marketing background.
Fees & duration
English test scores
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Course structure
- MKTG71-100Marketing Fundamentals
- MKTG71-205Consumer Experiences and Behaviours
- MKTG71-302Integrated Marketing Communications
- MKTG71-303Market Research
- MKTG71-312Digital Marketing for Customer Engagement
- MKTG71-315Marketing Analytics
- MKTG71-320Strategic Marketing Statistics Option: STAT71-111 Business Statistics
- STAT71-112Quantitative Methods
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
Successful completion of a recognised Bachelor's degree (or equivalent qualification) in any field.
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