About this program
The work-integrated learning version of Bond's Master of Marketing. The coursework is the same project-based sequence, running through marketing fundamentals, market research, consumer behaviour, integrated marketing communications, marketing analytics, strategic marketing and digital marketing, with about a third of the program open to electives or a data analytics specialisation and assessment built around real campaigns and strategies rather than exams. The Professional version adds a compulsory 20-week Work Integrated Learning component in the final semester, an industry placement plus a professional portfolio taken after coursework, adding about one semester. Accredited by AACSB and EQUIS. It is open to international students only; domestic students take the standard Master of Marketing. It suits students moving into marketing from another field who want an Australian placement embedded in the qualification.
Fees & duration
English test scores
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Course structure
- The coursework core (about two-thirds of the program) runs through nine subjects: MKTG71-100 Marketing Fundamentals
- MKTG71-205Consumer Experiences and Behaviours
- MKTG71-302Integrated Marketing Communications
- MKTG71-303Market Research
- MKTG71-312Digital Marketing for Customer Engagement
- MKTG71-315Marketing Analytics
- MKTG71-320Strategic Marketing
- STAT71-111Business Statistics and STAT71-112 Quantitative Methods. The remaining roughly one-third of the program is University Postgraduate Electives
- which can instead be replaced with an optional 40-credit-point Specialisation (for example in data analytics)
- plus optional Postgraduate Opportunities such as an international study tour or internship taken as a general elective
- subject to GPA
- language and prerequisite eligibility. The Professional version then adds a compulsory 20-week Work Integrated Learning placement and professional portfolio in the final semester
- on top of the standard Master of Marketing coursework sequence
- and is open to international students only
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
A completed bachelor's degree in any discipline (or equivalent); no prior study in the field is required, and cognate graduates may receive advanced standing.
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