Graduate · Business
Master of Marketing (Professional)
Bond University, Gold Coast, QLD, Australia
About this program
The work-integrated learning version of Bond's Master of Marketing. The coursework is the same project-based sequence, running through marketing fundamentals, market research, consumer behaviour, integrated marketing communications, marketing analytics, strategic marketing and digital marketing, with about a third of the program open to electives or a data analytics specialisation and assessment built around real campaigns and strategies rather than exams. The Professional version adds a compulsory 20-week Work Integrated Learning component in the final semester, an industry placement plus a professional portfolio taken after coursework, adding about one semester. Accredited by AACSB and EQUIS. It is open to international students only; domestic students take the standard Master of Marketing. It suits students moving into marketing from another field who want an Australian placement embedded in the qualification.
Cost & duration
English test scores
Verified bond.edu.au ↗
Admissions
A completed bachelor's degree in any discipline (or equivalent); no prior study in the field is required, and cognate graduates may receive advanced standing.
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