Undergraduate · Business
Bachelor of Wine Business
Charles Sturt University, Multi-campus, regional NSW, Australia
About this program
Wagga Wagga sits inside one of Australia's wine regions, and CSU built the Bachelor of Wine Business around that geography: the course is run out of the National Wine and Grape Industry Centre, a joint centre with the NSW DPI and the Australian Wine Research Institute, so students are studying wine commerce next to people doing actual viticulture and oenology research, not in a business school treating wine as a case study.
The course covers the full grape-to-glass chain: viticulture and winemaking basics so graduates understand the product technically, then sales, marketing, export and wine tourism units aimed at running or working in a cellar door, distributor, or export operation. It's completed over 192 points, available full-time on campus or via CSU's online/blended options over a longer part-time timeframe, which suits people already working in the industry. Career outcomes lean toward wine marketing, brand management, export sales and cellar door/hospitality management rather than winemaking itself. The sister Bachelor of Wine Science covers the production side for students who want that instead.
Cost & duration
English test scores
Verified study.csu.edu.au ↗
Course structure
4 terms of coursework
- Year 1: Introduction to Viticulture and Oenology
- Marketing Principles
- Accounting Fundamentals
- Wine Business Environment
- Year 2: Wine Marketing
- Export and International Wine Trade
- Wine Tourism
- Elective
- Year 3: Cellar Door and Direct-to-Consumer Sales
- Wine Business Strategy
- Supply Chain Management
- Elective
- Year 4 (or part-time equivalent): Industry placement
- Wine Business Capstone Project
- advanced electives
Admissions
Year 12 completion, ATAR approx 55 or equivalent
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