GraduateBusiness
Master of Marketing and Innovation Management
Edith Cowan University, Perth, WA, Australia
About this program
The Master of Marketing and Innovation Management at Edith Cowan University is a unique course in Western Australia that develops marketing managers capable of managing complex business cases in national and international contexts. Students learn to create value for an organisation, its customers, its partners and society at large, and are equipped with the skills and knowledge required for a career in customer, product and innovation management.
Cost & duration
English test scores
Verified ecu.edu.au ↗
Course structure
1 term of coursework
- Students complete 9 core units and an approved 60 credit point specialisation or elective units. Core units include Managing People and Organisations
- Marketing Leadership
- Fundamentals of Value Creation in Business
- Applied Digital Marketing
- AI Powered Marketing
- New Product Development
- Current Issues in Marketing
- Entrepreneurship Innovation and Creativity
- and Marketing Research. Total: 2 years full time equivalent
Career & PR pathway
Occupations this degree typically leads to, and their skilled-migration list status
Accountant (General)ANZSCO 221111
On both MLTSSL and CSOL, so it supports 189/190/491 and the employer-sponsored 482/186. Needs an accredited accounting degree and a positive assessment from CPA Australia, CA ANZ, or the IPA.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
Taxation AccountantANZSCO 221113
On MLTSSL, supporting the 189, 190, and 491. Also on CSOL, additionally supporting the employer-sponsored 482 and 186.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
Management AccountantANZSCO 221112
On MLTSSL, supporting the 189, 190, and 491. Also on CSOL, additionally supporting the employer-sponsored 482 and 186.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
External AuditorANZSCO 221213
On MLTSSL, supporting the 189, 190, and 491. Also on CSOL, additionally supporting the employer-sponsored 482 and 186.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
Internal AuditorANZSCO 221214
On MLTSSL, supporting the 189, 190, and 491. Also on CSOL, additionally supporting the employer-sponsored 482 and 186.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
Company SecretaryANZSCO 221211
On STSOL and CSOL, supporting the 190, 491, and the employer-sponsored 482/494/186.
Assessed by VETASSESS
List membership changes over time and does not guarantee an invitation. See the skilled occupation lists guide and the points calculator before relying on this for a visa decision.
Admissions
Eligible applicants can fast track the degree through Credit and Recognition of Prior Learning if they hold a bachelor degree or major in a marketing, entrepreneurship or innovation related discipline, a bachelor degree in any discipline plus three years of relevant managerial experience, or a Graduate Certificate of Marketing, Applied Digital Marketing, or Entrepreneurship and Innovation, potentially completing the course in 1.5 years full time (3 years part time, for 180 credit points). Applications are assessed individually. Academic admission requirements (Band 6) may be satisfied through completion of one of the following: a bachelor degree, or equivalent prior learning including at least five years of relevant professional experience.
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