GraduateBusiness
Master of Applied Marketing
Monash University, Melbourne, VIC, Australia
About this program
The Master of Applied Marketing is designed for marketers already working in middle to senior roles who want theoretical depth to match their practical experience, rather than an entry-level introduction to the discipline. The course works through contemporary marketing concepts with an emphasis on problem solving that applies directly to live workplace challenges, covering areas like brand strategy, digital and social media marketing, and marketing analytics for decision-making. Because it's pitched at experienced professionals, class discussion and assessment tend to draw heavily on participants' own industry context rather than hypothetical case studies, which suits people looking to formalise skills they've built on the job and move into more senior marketing leadership. Entry typically requires a marketing major or minor from a previous degree together with a high credit average, or equivalent professional experience where academic background is thinner, so the course sits above Monash's general marketing offerings in both entry bar and specialisation.
Fees & duration
English test scores
Verified monash.edu ↗
Course structure
- The course comprises 72 credit points structured into two parts: Part A. Core studies (30 credit points)
- Part B. Discipline studies (18 credit points) and Part C. Elective studies (24 credit points). Units are 6 credit points unless otherwise stated. Part A. Core studies (30 credit points) You must complete the following four units (30 credit points): MKF5917 Driving organisational value through marketing MKF5741 Using marketing analytics for better decision making MKF5760 Shaping ethical marketplaces MKF5351 Marketing strategy masterclass (12 credit points) Part B. Discipline studies (18 credit points) You must complete three units (18 credit points) from the following: MKF5150 Major project (12 credit points) MKF5231 Establishing and building strong brands MKF5371 Managing business networks MKF5403 Advanced business research methods MKF5461 Contemporary issues in marketing MKF5601 ..
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
Entry level 1: 72 points to complete Duration: 1.5 years full-time, 3 years part-time An Australian bachelor degree (or equivalent) with a major or minor** in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA). or An Australian bachelor degree (or equivalent) and at least two years of relevant professional experience*. Entry level 2: 48 points to complete Duration: 1 years full-time, 2 years part-time An Australian bachelor degree (or equivalent) with a major or minor** in marketing with at least a high credit (65%) average or equivalent Grade Point Average (GPA) and an Australian graduate certificate / honours degree (or equivalent) in marketing or An Australian bachelor degree (or equivalent) with a major or minor** in marketing and two years relevant professional experience*. *Applicants applying on the basis of work experience are required ...
More Business programs
Bachelor of Business Analytics and AI Management
Western Sydney University · Graduate
Bond University - BBT Global Leadership MBA
Bond University · Graduate
Bond-BBT Graduate Certificate in Global Leadership
Bond University · Graduate
Executive Master of Arts
University of Melbourne · Graduate
Executive Master of Business Administration
RMIT University · Graduate
Executive Master of Business Administration
University of Technology Sydney · Graduate
Why trust Where To Apply
- Official sources onlyEvery deadline, fee, and requirement traces to a university, government, or admissions-body page.
- Dated and re-checkedEach fact carries the date it was last verified, on a quarterly re-verification cadence.
- IndependentNo university pays for inclusion, a better write-up, or a higher rank. We are not an education agent.
- Named editor, public methodWritten and maintained by a named operator against a published methodology.