GraduateBusiness
Master of Marketing
Monash University, Melbourne, VIC, Australia
About this program
Monash's Master of Marketing and Digital Communications combines strategic communications and marketing training, covering advocacy and persuasion, public relations, crisis communications, and audience research and data analytics across government, corporate, not-for-profit and community sector contexts. Taught by a mix of academics and industry practitioners, the course lets students choose electives in areas like digital law, privacy and regulatory issues, or search engine optimisation and data analytics, giving genuine depth beyond generic marketing theory. Depending on prior qualifications and work experience, students complete 72 credit points over two years part-time, with multiple entry pathways available for bachelor's graduates with or without relevant work experience. It suits marketing and communications professionals who want theoretical depth in both traditional strategic communications and newer digital marketing skills like SEO and data analytics, rather than a marketing degree focused purely on brand management or consumer behaviour.
Fees & duration
English test scores
Verified handbook.monash.edu ↗
Course structure
The course comprises 72 credit points structured into two parts: Part A. Core studies (48 credit points) and Part B. Elective studies (24 credit points). Units are 6 points unless otherwise stated. Part A. Core studies (48 credit points) You must complete the following units: Note: Entry level 2 are only required to complete 24 credit points. APG5191 Principles of global communications APG5192 Strategic communications in a digital era APG5193 Data analytics in communications APG5194 Effective crisis communications MKO5601 Social media marketing MKO5881 Digital marketing MKO5916 Marketing principles in a digital world MKO5926 Integrated marketing communications Part B. Elective studies (24 credit points) You must complete 24 credit points of electives from Monash Online programs
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
Entry level 1 - 72 points to complete. Duration: 2 years part time An Australian bachelor degree (or equivalent) in a relevant* discipline, with a Weighted Average Mark (WAM) of 60. or An Australian bachelor degree (or equivalent), with a Weighted Average Mark (WAM) of 60, and at least two years of relevant work experience. or An Australian bachelor degree (or equivalent) and an Australian graduate certificate (or equivalent) in a relevant* discipline, with a Weighted Average Mark (WAM) of 60. *Relevant disciplines include: Business, Humanities, Marketing and Social Sciences Entry level 2 - 48 points to complete. Duration: 1.4 years part time. A Monash University Graduate Certificate of Marketing and Digital Communications and achieved a Weighted Average Mark (WAM) of 60."
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