UndergraduateBusiness
Diploma of Marketing and Communication
TAFE Queensland, Multi-campus, QLD, Australia
About this program
Establish yourself in a dynamic and creative industry with this high-level course in marketing and communication. This qualification will provide you with the contemporary, industry-relevant marketing and business skills you need to forge a successful career.
According to the Australian Government's Job Outlook service, demand for advertising and marketing professionals grew very strongly over the past five years and is expected to continue to grow in the future. This very large occupation is likely to create around 53,000 job openings over the next five years.
This course will equip you with specialised knowledge in customer research, web design, and digital marketing and communications. You'll gain practical experience developing promotional programs and small business marketing plans. In addition, you will learn how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.
At TAFE Queensland our teachers are industry trained experts in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends.
Successful completion of this course will open up employment opportunities within a range of different industries requiring marketing professionals in roles such as promotions, market research, or marketing coordination. It will also give you the foundation skills needed to undertake further studies in your field.
Cost & duration
English test scores
Verified tafeqld.edu.au ↗
Course structure
12 terms of coursework
- BSBMKG541- Identify and evaluate marketing opportunities
- BSBMKG542- Establish and monitor the marketing mix
- BSBMKG552- Design and develop marketing communication plans
- BSBMKG555- Write persuasive copy
- BSBPMG430- Undertake project work
- BSBCMM511- Communicate with influence
- BSBCRT511- Develop critical thinking in others
- BSBMKG543- Plan and interpret market research
- BSBMKG546- Develop social media engagement plans
- BSBTEC404- Use digital technologies to collaborate in a work environment
- BSBTWK401- Build and maintain business relationships
- SIRXMKT006 - Develop a social media strategy
Career & PR pathway
Occupations this degree typically leads to, and their skilled-migration list status
Accountant (General)ANZSCO 221111
On both MLTSSL and CSOL, so it supports 189/190/491 and the employer-sponsored 482/186. Needs an accredited accounting degree and a positive assessment from CPA Australia, CA ANZ, or the IPA.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
Taxation AccountantANZSCO 221113
On MLTSSL, supporting the 189, 190, and 491. Also on CSOL, additionally supporting the employer-sponsored 482 and 186.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
Management AccountantANZSCO 221112
On MLTSSL, supporting the 189, 190, and 491. Also on CSOL, additionally supporting the employer-sponsored 482 and 186.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
External AuditorANZSCO 221213
On MLTSSL, supporting the 189, 190, and 491. Also on CSOL, additionally supporting the employer-sponsored 482 and 186.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
Internal AuditorANZSCO 221214
On MLTSSL, supporting the 189, 190, and 491. Also on CSOL, additionally supporting the employer-sponsored 482 and 186.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
Company SecretaryANZSCO 221211
On STSOL and CSOL, supporting the 190, 491, and the employer-sponsored 482/494/186.
Assessed by VETASSESS
List membership changes over time and does not guarantee an invitation. See the skilled occupation lists guide and the points calculator before relying on this for a visa decision.
Admissions
Completion of an Australian Year 12 qualification, or the equivalent international qualification. Skills check You will be invited to complete a Skills Check following your application submission, before enrolling to your studies. This helps you to decide if your course is right for you and allows us to understand your current abilities in English, Maths, as well as using Digital technology. The recommended benchmark levels for this course are 4 in English, 4 in Maths and 4 in Digital Technology. If you are applying for a VET Student Loan the required levels to meet academic eligibility, as outlined by Commonwealth guidelines, is Level 4 English and Maths. Access and instructions on how to complete the Skills Check will be emailed to you once you have submitted your application. Read the Skills Check FAQs. Prerequisite requirements Entry to this qualification is limited to those who: Have completed the following units (or equivalent competencies) or BSBSS00107 Marketing and Communication Foundations Skill Set: - BSBCMM411 Make presentations; - BSBCRT412 Articulate, present and debate ideas; - BSBMKG433 Undertake marketing activities; - BSBMKG435 Analyse consumer behaviour; - BSBMKG439 Develop and apply knowledge of communications industry; and - BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent. or Have two years equivalent full-time relevant work experience. Selection criteria It is recommended that learners have an understanding of basic business and technology concepts, which may have been acquired through previous training programs, qualifications and/or work experience. Students are required to access and use technology to complete the learning and assessment activities and resources within this program. This can be through their own device and internet connection, or through TAFE campus locations closest to your home location.
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