GraduateBusiness
Master of Marketing and Digital Strategy
University of Newcastle, Newcastle, NSW, Australia
About this program
The Master of Marketing and Digital Strategy at the University of Newcastle is a comprehensive, contemporary and practical program that equips students with digital transformation skills and data-driven insights to promote socially responsible marketing and foster a strategic and entrepreneurial mindset. The program can be studied face-to-face at the Newcastle City Precinct, online, or a combination of the two, allowing students to balance professional and personal life.
Cost & duration
English test scores
Verified newcastle.edu.au ↗
Course structure
2 terms of coursework
- Principles of Marketing Strategy
- Consumer Psychology and Behavior
- Digital Marketing Strategy
- Marketing Analytics and Emerging Technologies
- Media and Advertising Strategy
- Brand Value Creation
- Data Driven Marketing Research
- Customer Experience Management
- Digital Payments and Blockchain Technology
- Social Media and Mobile Marketing
- Content Creation and Storytelling
Career & PR pathway
Occupations this degree typically leads to, and their skilled-migration list status
Accountant (General)ANZSCO 221111
On both MLTSSL and CSOL, so it supports 189/190/491 and the employer-sponsored 482/186. Needs an accredited accounting degree and a positive assessment from CPA Australia, CA ANZ, or the IPA.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
Taxation AccountantANZSCO 221113
On MLTSSL, supporting the 189, 190, and 491. Also on CSOL, additionally supporting the employer-sponsored 482 and 186.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
Management AccountantANZSCO 221112
On MLTSSL, supporting the 189, 190, and 491. Also on CSOL, additionally supporting the employer-sponsored 482 and 186.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
External AuditorANZSCO 221213
On MLTSSL, supporting the 189, 190, and 491. Also on CSOL, additionally supporting the employer-sponsored 482 and 186.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
Internal AuditorANZSCO 221214
On MLTSSL, supporting the 189, 190, and 491. Also on CSOL, additionally supporting the employer-sponsored 482 and 186.
Assessed by CPA Australia, Chartered Accountants ANZ, or the Institute of Public Accountants (applicant chooses one)
Company SecretaryANZSCO 221211
On STSOL and CSOL, supporting the 190, 491, and the employer-sponsored 482/494/186.
Assessed by VETASSESS
List membership changes over time and does not guarantee an invitation. See the skilled occupation lists guide and the points calculator before relying on this for a visa decision.
Admissions
Completion of a bachelor degree (or equivalent) in a related discipline; alternative pathways may be available based on relevant work experience.
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