About this program
The Master of Marketing at the University of Wollongong equips students with the knowledge and skills to thrive in a marketing landscape shaped by digital transformation and emerging technologies. Students explore how artificial intelligence, big data and digital media are redefining how businesses connect with their audience, and through subjects such as AI-Driven Digital Marketing and Big Data and Marketing Analytics learn to use data and technology to design strategies that deliver real business impact. Guided by leading academics and industry experts, graduates move into marketing strategy, digital marketing and analytics roles.
Fees & duration
English test scores
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Course structure
Foundation subjects (24cp)
11 units- ACCY801Accounting and Financial Management
- MARK804Principles of Marketing Management
- OPS802Operations Management
- MGNT803Organisational Behaviour and Management
- MARK901Digital Marketing
- MARK902Big Data & Marketing Analytics
- MARK936Consumer Behaviour
- MARK940Marketing Communications
- MARK920Social Marketing
- MARK935Marketing Strategy
- BUS922Business Research Capstone
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
A recognised bachelor's degree in any discipline with an equivalent average mark of 50%, OR A Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%, OR A recognised master's degree in any discipline with an equivalent average mark of 50%. Other tertiary qualifications, combined with extensive professional work experience, will be considered.
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