UndergraduateBusiness
Bachelor of Media in Public Relations and Advertising
UNSW Sydney, Sydney, NSW, Australia
About this program
UNSW's Bachelor of Media in Public Relations and Advertising is one of five specialisations within the broader three-year Bachelor of Media degree, building creative, critical and practical skills specific to PR and advertising practice within UNSW's wider media program. Students get real-world experience working on genuine projects with real outcomes, immersing themselves in professional media cultures and emerging practices rather than studying PR and advertising purely in the abstract. Because the degree sits within the broader Bachelor of Media structure, students can take electives across the other four specialisations, Cinema Studies, Communication and Journalism, Media Studies and Screen Production, or complete a Media Minor in a second specialisation for added flexibility. It suits students who've decided PR and advertising is their career direction but want the option to broaden into adjacent media disciplines through electives, rather than a narrowly focused PR-only degree.
Fees & duration
English test scores
Verified unsw.edu.au ↗
Course structure
- You must complete 144 UOC when taken as a standalone program. Disciplinary Component: Foundation courses (24 UOC) Expansion courses (24 UOC) Specialisation (48 UOC) Note: Courses cannot be double counted across Foundation
- Specialisation
- and Expansion requirements. Students in the standalone program must also complete: An optional Minor offered by UNSW Arts
- Design & Architecture (36 UOC) General Education (12 UOC) OR An optional minor not offered by UNSW Arts
- 12 UOCDesign & Architecture (24-36 UOC) from the list of approved minors* Free Electives (12-24 UOC) *An external minor satisfies the 12 UOC of General Education required in the standalone program OR Free Electives (36 UOC) General Education
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
ATAR 83 or equivalent (2026 lowest selection rank for the Bachelor of Media, program 3341). Public Relations & Advertising is one of five specialisation streams available within the single Bachelor of Media degree (alongside Cinema Studies, Communication & Journalism, Media Studies and Screen Production); entry is via the common Bachelor of Media ATAR/selection rank, with the specialisation chosen once enrolled, not a separately UAC-coded degree.
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