GraduateBusiness
Master of Marketing
Victoria University, Melbourne, VIC, Australia
About this program
The Master of Marketing at Victoria University develops the expertise to work in the increasingly digital marketplace. Through industry connections and experienced lecturers, students learn to create and execute marketing strategies for local and global businesses and not-for-profit organisations, and to formulate and implement industry projects that address complex marketing problems and inform management decision-making. Graduates have advanced skills in marketing planning and strategy, marketing analytics, marketing communication, consumer behaviour, international marketing management, brand management, not-for-profit marketing, and social media and digital marketing. It is offered at VU in Melbourne.
Fees & duration
English test scores
Verified vu.edu.au ↗
Course structure
- Accounting for Management (BAO6504, 12CP)
- Data Analysis for Business (BEO6000, 12CP)
- Business Economics (BEO6600, 12CP)
- Work and Organisation Systems (BMO6506, 12CP)
- Design Management (ADM6005, 12CP)
- Analysing the Web and Social Networks (ADM6013, 12CP)
- Marketing Communication (BHO5503, 12CP)
- Brand and Product Management (BHO5504, 12CP)
- Marketing Strategy (BHO5525, 12CP)
- Consumer Behaviour (BHO5574, 12CP)
- Digital Marketing (BHO6001, 12CP)
- Marketing Management (BHO6505, 12CP)
- Art and Practice of Leadership (BMO6050, 12CP)
- Business Ethics and Sustainability (BMO5501, 12CP)
- Applied Business Project (BMO7006, 12CP)
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
To be considered for postgraduate study, you will need to have specific academic qualifications, as outlined below. We also consider non-academic research and work experience for our research candidates. Admission criteria Completion of an Australian Bachelor degree (or equivalent) in any discipline OR Completion of an Australian Graduate Diploma (or equivalent) in a similar discipline PLUS IELTS (or equivalent): Overall score of 6.5 (with no band less than 6.0 in Listening, Reading, Writing and Speaking)
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