UndergraduateArts & Design
Bachelor of Professional Communication
RMIT University, Melbourne, VIC, Australia
About this program
The RMIT Bachelor of Professional Communication lets students customise a career in advertising, digital communication and public relations, choosing a double major or specialising in one major with three minors from a broad range of multidisciplinary areas. The degree integrates creative production, conceptual analysis and critical reflection with professional industry knowledge. Graduates work in advertising, public relations, digital and strategic communication, and content and campaign roles.
Cost & duration
English test scores
Verified rmit.edu.au ↗
Course structure
1 term of coursework
- Year 1 Year 2 Year 3 Work integrated learning (WIL) Learning outcomes Year 1 Year 1 In your first year, you'll build a strong foundation in advertising, digital communication and public relations. You'll explore how campaigns are created, how digital platforms shape everyday life, and how organisations communicate with different audiences in a complex, fast‑changing world. You'll also examine how knowledge, culture and place are connected, and what this means for you as a university student and emerging communication professional. Across your subjects, you'll analyse real campaigns and case studies, create content for different platforms, and complete activities that link you with industry while you develop core academic and critical thinking skills. Major Subject Core subjects Introduction to Advertising Introduction to Digital Communication Introduction to Public Relations Locating knowledges Advertising Creativity for Advertising Message and Media Strategy Influencers in Communication Digital Communication Precision Writing for Digital Engagement Social Media Communication Influencers in Communication Public Relations Advocacy and Voice in Public Relations Public Relations Strategy and Planning Influencers in Communication Year 2 Year 2 In second year, you will delve deeper into your chosen major or double major and expand your minor studies. For example, In Advertising you will study the creative side of the profession, in Digital Communication you will explore social media management and content creation, and in Public Relations you will develop knowledge and skills in issues, risk and crisis communication. Major Subject Advertising Art Direction for Advertising Storytelling for Advertising Professional Industry Practice Digital Communication Managing Digital Chall
Career & PR pathway
Occupations this degree typically leads to, and their skilled-migration list status
Graphic DesignerANZSCO 232411
On STSOL, supporting the 190 and 491, not the 189 on its own.
Assessed by VETASSESS
Industrial DesignerANZSCO 232312
On STSOL, supporting the 190 and 491, not the 189 on its own.
Assessed by VETASSESS
Web DesignerANZSCO 232414
On STSOL, supporting the 190 and 491, not the 189 on its own. Also on CSOL, additionally supporting the employer-sponsored 482 and 186.
Assessed by VETASSESS
List membership changes over time and does not guarantee an invitation. See the skilled occupation lists guide and the points calculator before relying on this for a visa decision.
Admissions
Prerequisites: Victorian Certificate of Education (VCE) units 3 and 4: a study score of at least 25 in English other than EAL; or a study score of at least 27 in English as an Additional Language (EAL) or equivalent studies . Rankings and adjustment factors Entry to this course is competitive. Eligible applicants are ranked and selected in order of merit based on their academic achievement plus any adjustment factors. You may be eligible to receive adjustment factors which include equity access schemes and/or subject adjustments to a maximum of 28 aggregate adjustment points. For more information about what adjustment factors RMIT considers visit Admission to RMIT . We will consider your entire academic record to determine your eligibility for entry. The highest level of education you have previously completed will usually determine how you are ranked. Selection criteria by applicant typ
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